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Terms of Service

These Terms of Service govern your use of Idevalux, operated by Marshall Cannon. By creating an account or using the service, you agree to these terms. If you do not agree, do not use the service.

Your use of the service is also governed by our Privacy Policy, which explains how we collect, use, store, and protect your information. By using Idevalux, you also agree to our Privacy Policy.

Eligibility

You must be at least 18 years old and capable of entering into a legally binding agreement to use the service. If you are using the service on behalf of a business or organization, you represent that you have authority to bind that organization to these terms.

Description of service

Idevalux is a structured decision system that evaluates business ideas across multiple categories and produces a scored evaluation, strengths, blind spots, a recommended next step, and a 4-week blueprint. Evaluation outputs are generated using artificial intelligence and are intended as decision-support tools. They do not constitute business advice, financial advice, or any guarantee of commercial viability or success.

Account registration

You must provide accurate and complete information when creating an account. You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account. You must notify us immediately if you become aware of any unauthorized use of your account.

You may not create multiple accounts to circumvent subscription limits, feature restrictions, or enforcement actions.

Subscription and billing

Idevalux Tier 1 is available as a monthly subscription at $39 per month or an annual subscription at $349 per year. Subscriptions are billed in advance on a recurring basis through Stripe. By subscribing, you authorize recurring charges to your payment method at the applicable rate until you cancel.

Prices may change with at least 30 days written notice. Price changes will take effect at the start of your next billing cycle following the notice period.

Cancellation

You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period. You will retain full access to the service until your paid period expires. No further charges will be applied after cancellation.

Refunds

All fees are non-refundable. No partial or prorated refunds will be issued for any unused portion of a billing period, whether monthly or annual. By subscribing, you acknowledge this policy and agree to it as a condition of access.

Payment failure and access suspension

If a scheduled payment fails, your access to the service dashboard and evaluation features will be suspended until the payment issue is resolved. You may update your payment method through the billing portal at any time. Once payment is successfully processed, access will be restored automatically. No evaluation data will be deleted during a suspension period.

Service limits

Tier 1 subscriptions are limited to three ideas. Only one idea may be in active evaluation at a time. The Idea Comparison feature is available only after the third week of your current blueprint is marked complete. These limits are subject to change as the service evolves.

Permitted use

You may use Idevalux for your own personal or professional evaluation of business ideas. You may not use the service for unlawful purposes, interfere with or disrupt the operation or security of the service, upload malicious software or code, attempt unauthorized access to any systems, scrape or systematically collect data from the service, use the service or its outputs to develop or train competing products or services, or attempt to reverse-engineer, decompile, or extract the evaluation methodology, scoring logic, or any proprietary processes underlying the service.

Your content

You retain ownership of the ideas, descriptions, and other content you submit to Idevalux. By submitting content, you grant Idevalux a limited, non-exclusive license to process that content for the purpose of generating your evaluation and delivering the service to you.

We may use submitted content in anonymized or aggregated form to improve, maintain, secure, and develop the service, provided such use does not identify you or publicly disclose your confidential information.

Data retention after cancellation

Following cancellation or termination of your account, your submitted content and evaluation history will be retained for 30 days. After this period, your data will be permanently deleted unless otherwise required by law. If you resubscribe within the 30-day retention window, your existing data will be restored.

Intellectual property

Idevalux, including without limitation its evaluation framework, prompts, algorithms, workflows, scoring methodology, branding, user interface, software, documentation, and related intellectual property, is the property of Marshall Cannon. Nothing in these terms grants you any right, title, or interest in the service beyond the limited license to use it as a subscriber.

AI-generated content

Evaluation outputs, including scores, strengths, blind spots, red flags, next steps, blueprint content, and insights, are generated using artificial intelligence. While the evaluation framework is structured and deliberate, AI-generated content may contain inaccuracies, omissions, or limitations. AI-generated outputs may vary if an idea is re-evaluated after changes to the idea description or selected responses. You should treat evaluation outputs as one input among many in your decision-making process.

Idevalux does not guarantee the accuracy, completeness, or reliability of any AI-generated output. Idevalux does not guarantee any specific business outcome based on evaluation results. You are solely responsible for the decisions you make using information provided by the service.

Service availability

We may modify, suspend, or discontinue any feature of the service at any time. We are not liable for changes, interruptions, or discontinuation of features. Idevalux relies on third-party infrastructure and services that may experience outages or changes beyond our control.

Disclaimer of warranties

The service is provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied. To the fullest extent permitted by applicable law, Idevalux disclaims all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Idevalux does not warrant that the service will be uninterrupted, error-free, or secure.

Limitation of liability

To the fullest extent permitted by applicable law, Marshall Cannon and Idevalux will not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising from your use of or inability to use the service. Total liability for any claim arising from these terms or the service will not exceed the amount you paid to Idevalux in the twelve months preceding the claim.

Indemnification

You agree to indemnify and hold harmless Marshall Cannon and Idevalux from any claims, losses, damages, liabilities, and expenses (including reasonable legal fees) arising from your use of the service, your violation of these terms, or your violation of any third-party rights.

Dispute resolution

You and Idevalux agree to resolve any disputes arising from these terms or the service through binding individual arbitration, rather than in court, except that either party may bring claims in small claims court if eligible. Arbitration will be administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will take place in North Carolina. The arbitrator's decision will be final and binding.

You agree to bring claims only in your individual capacity and not as a plaintiff or class member in any purported class action, collective action, or representative proceeding. The arbitrator may not consolidate claims or preside over any form of class or representative proceeding.

You may opt out of this arbitration agreement by sending written notice to contact@idevalux.com within 30 days of creating your account. Your opt-out notice must include your name, email address associated with your account, and a clear statement that you wish to opt out of arbitration. If you opt out, disputes will be resolved in the state or federal courts located in North Carolina.

Termination

Idevalux may suspend or terminate your account at any time if you violate these terms, engage in fraudulent or abusive activity, or for any other reason at our reasonable discretion, with or without notice. Upon termination, your right to access the service ends immediately. No refund will be issued for any remaining subscription period in the event of termination for cause.

The following provisions survive termination of these terms: Intellectual Property, Limitation of Liability, Indemnification, Dispute Resolution, and Governing Law.

Force majeure

Idevalux is not responsible for delays or failures caused by events beyond our reasonable control, including internet outages, natural disasters, labor disputes, governmental actions, cyberattacks, or failures of third-party providers.

Communications

By creating an account, you consent to receive service-related communications from Idevalux electronically, including notifications about your account, billing, changes to these terms, and service updates.

Changes to these terms

Idevalux may update these terms at any time. Material changes will be communicated to you via email or through the service at least 30 days before they take effect. Your continued use of the service after the effective date of any changes constitutes your acceptance of the updated terms. If you do not agree with the changes, you may cancel your subscription before the changes take effect.

Assignment

You may not assign or transfer your rights under these terms without our prior written consent. Idevalux may assign these terms in connection with a merger, acquisition, or sale of assets.

Severability

If any provision of these terms is found to be unenforceable, the remaining provisions will remain in full force and effect.

Entire agreement

These terms, together with the Privacy Policy, constitute the entire agreement between you and Idevalux regarding the service and supersede any prior agreements or understandings.

Governing law

These terms are governed by the laws of the State of North Carolina, without regard to its conflict of law provisions.

Contact

Questions about these terms: contact@idevalux.com