A structured decision system that evaluates your business idea across 10 dimensions, builds a 4-week blueprint that adapts each week to your progress, and rescores against real evidence — so your decision is built on what you found, not what you assumed.
The ideas are there. The ambition is there. What's missing is a clear, structured way to know which one deserves your next 12 months.
You rotate between 3, 4, maybe 6 ideas. Each one makes sense until the next one does. The loop never ends.
You pick whichever idea excites you most today. Tomorrow that changes. Without structure, every evaluation is just a mood.
Every month you spend undecided is a month your best idea sits untouched. The window doesn't stay open forever.
The process is designed to replace assumptions with evidence — one cycle at a time.
Score your business idea across 10 dimensions. Get a score, strengths, blind spots, and your first blueprint week — all specific to what you submitted.
Each week gives you one focused action to work through. Share your result, and the next week responds to what actually happened.
After your 4-week blueprint, re-evaluate the same 10 dimensions based on what you discovered. See what changed. Repeat up to 3 cycles per idea, across up to 3 ideas.
Specific to the business idea you submit — not a template.
Each week generates based on your results from the week before. Your blueprint responds to your progress, not repeating generic advice — so you always know what to work on and why.
Your business idea is scored across 10 dimensions — strengths and blind spots identified. You see the full picture, not just the parts that feel good.
Compare up to 3 evaluated ideas side by side. See which one scores highest when held against the same criteria.
Each blueprint week comes with resources selected for your specific idea — not generic startup advice, but sources relevant to what you are working on that week.
Your scores update to show what changed — which areas got stronger, which blind spots still apply, and whether the idea is gaining ground or losing it.
The 10 dimensions behind every evaluation.
Plus five additional dimensions.
Both plans include the full 10-dimension evaluation, adaptive 4-week blueprint, rescoring, idea comparison, and curated resources. The only difference is billing.
Cancel anytime. No long-term commitment.
Evaluate your business idea across 10 dimensions, work a blueprint that adjusts to your progress, and rescore with real evidence. The answer gets clearer each cycle.
Choose Your Plan